HIME MATCHAHime Matcha is a matcha brand bringing a fresh, playful twist to the everyday matcha ritual. We created a fun, modern visual identity that combines expressive typography, soft colors, and thoughtful packaging details to give the brand a look that's just as refreshing as the matcha itself.
The goal was to create a brand identity that felt fresh, playful, and instantly recognizable. We wanted Hime Matcha to stand out while capturing the fun, feel-good experience of enjoying matcha.
We focused on bringing the brand's personality to life through playful typography, soft shapes, and a fresh pink-and-green color palette. Every detail was designed to feel fun and cohesive while giving the packaging its own standout personality.
A fresh, playful brand identity that feels modern, memorable, and full of personality. From the logo to the packaging, each element comes together to create a cohesive look that makes Hime Matcha stand out.
